- Measure Actual Media Impressions (people who actually looked at your display).
- Track Impressions times - How long they looked.
- Calculate Total potential audience- The number of people who pass the display.
- Estimate Dwell Times - How long people linger near your displays.
|
- Understand Demographics - Demographics of your audience (Gender, Age).
- Quantify Trueviewers Vs. those who had an opportunity to see (OTS).
- Calculate CPM (cost per thousand), CPP (cost per impression) and GRP (Impressions/Gross Rating Points).
|
- Determine the optimum placement of Digital Signage.Activate messaging based on the viewer type (Demographic).
- Monetize your signage through provable paid for impressions agreements.
|
