How many people walked by a screen or display, how many looked, at what and for how long? What was the demographic makeup of your audience? Do you know?
Truly understand reach and audience composition, measure the opportunity to see (OTS), audience dwell times, impressions and engagement levels. Drive activation and conversion rates through dynamic ad targeting based on audience composition and real-time demographic characteristics.
PRODUCTS
CountmatriX Integrated counting, occupancy, flow and dwell times.
Engage+ Track shopper paths, dwell times, product and PoP engagement
Impressed Find out which products, PoP and media caught your shoppers attention.
