Automated Audience measurement systems for out of home media displays - OOH
A shopper’s level of engagement with a product or display can be measured.
According to studies carried out by the International Retail Marketing Association, shoppers rely on a subconscious response to displays and products that come into their vision and when interest is engaged, there is a direct and measurable visual response.
Marketing spend and activity by retailers is now moving from general marketing campaigns to product focused and in-store initiatives. The level to which a retailer’s marketing and merchandising strategies are working to engage customers in-store can be measured with Vizualize’s retail monitoring solutions.
What we measure:
- Potential size of the audience – the number of people who walk by and are in the “field of view”
- Dwell time – how long people stay near and in view of displays
- Demographics – what was the demographic mix of the audience
- Actual impressions – the number of people who look at displays or digital signage Length of impressions – how long people looked for
- What exactly captures their attention
The benefits to retailers:
- Understanding of impact for each type of marketing by location
- Determining the most effective messaging, display types and placement within a store
- Tailoring media content based on audience characteristics
- Providing proof of performance metrics for your displays and compare metrics with industry standards including CPM, CPP and GRP Optimizing advertising based on accurate audience measurement data Serve advertising according to the gender of the audience
- Accurately calculate the conversion funnel and how it is impacted by your sales and marketing initiatives
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