People Counting

Measuring shopper traffic quantifies the true potential of a store. Sales data does not necessarily measure the true potential of the business.

Point-of-sales data provides sales information but retailers also want to know how many people didn’t buy or the opportunity they missed. The real measure of performance is what percentage of shoppers that entered a retailers store made one or more purchases and how much on average they spent.

With a range of solutions incorporating people counting, occupancy analysis, flow and dwell time assessment and to name a few, Vizualize can provide the facts-based data retailers need to make informed decisions about the performance of their businesses.

Intelligence - inside and out

Store pulling power, store conversion and location comparisons can all be measured with the objective of optimising retail strategies. In the store, Vizualize can track ‘hot’ and ‘cold’ areas to determine where shoppers went most frequently, which products were drawing the most attention and whether that translated to purchase. Outside the store, Vizualize can count how many people walked past the store versus how many people entered and, of those, how many people actually purchased something. The technology also provides a better understanding of the layout of the store, revealing typical shopper paths, and whether it is easily navigable or if there are any choke points or areas not visited at all.

Location location...

People counting information can be used practically to drive location decisions and develop marketing plans based on different and unique geographical locations. Retailers can gain real insight into their customers for each store location across the globe. Vizualize can also provide traffic counting surveys (hyperlink to Consultancy section) for pedestrian traffic flow analysis and demographic composition to assess the right location for your next store or conduct comparisons between your existing stores.