Product Interaction
 According to common opinion 70% of purchases happen in store, 3 feet from the shelf. With Intellitouch you can now monitor shopper activity right at the point of purchase to accurately interpret customer buying behaviour.
Now you can measure media and product interaction in real time 24 * 7 * 365 Understand which products attract shoppers and which do not, which they pick up and reject and which they select vs purchase. Understand the way your customers shop right at the shelf.
IntelliTouch also provides robust compliance monitoring of shelf space for out of stock situations and display compliance (including at gondola ends promotional displays, visual merchandising etc.) With IntelliTouch we provide timely alerts to non-conforming display material and product management. Ensure your product is correctly placed and displayed as intended to ensure you don’t miss any opportunity to turn your shoppers into buyers.
With IntelliTouch you will understand how your shoppers shop:
- How do shoppers behave at the shelf?
- What parts of a category engage shoppers and which do not?
- From what direction do shoppers approach your product?
- Do they consider it, handle it or read the packaging?
- What was the order or the selection ?
- Which products were browsed and rejected vs the ones selected and purchased?
- Where are the hot-spots and cold-spots on the shelf?
- How long does it take to select the first product?
- How long did they spend at the shelf or in the catagory?
- What was the shopper to buyer conversion rate?
2D and 3D versions available.
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