Shopper Tracking
 There are a number of elements can impact the success of a store – window display, store layout, products, PoP displays, marketing promotions and staff levels for example.
More and more retailers are considering retail monitoring technologies, recognizing that understanding consumer behaviour helps build retail strategies that can convert mere interest into sales. The opportunity for increasing revenues and improving operating efficiency is significant.
Vizualize’s end-to-end solutions track customer interaction times with products, store windows and point-of-purchase displays to measure their effectiveness in enticing shoppers to the store and conversion. Impression tools help to determine what products, PoP displays or in-store media truly engage shoppers and how they impact male and female shoppers differently. Shopper numbers, location and engagement can be measured to access the success of sales and marketing campaigns; in-store, by district, region, country or even globally.
Strategise...
Retailers can use Vizualize’s suite of advanced retail intelligence solutions to help build a retail strategy that will better align consumer experience with expectations.
- Create a profile of shoppers by store, by product, by category and even by gender mix
- Determine hot and cold spots in the store and develop best practice store layout and design practices
- Assess how impressions and product impact vary, by demographic and by area of the store - calculate average time in store and ratio of displays seen to actual product purchases and proportion of shoppers walking through a category to impact and then onto purchase
- Measure number of interactions, product purchases and conversion rates – compare between categories and with key competitors
- Measure individual display or location effectiveness and develop promotional budget optimisation by reducing underperforming display areas - show exactly where in-store engagement is strong or weak
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