Retailers that truly understand their store performance measure footfall
Vizualize’s technologies are installed in thousands of locations across 40+ countries on six continents. Our customers consist of global retailers, brand manufacturers, media companies and large shopping mall operators.
Our product development team combines talents from retail, marketing, facilities management, information technology, computer vision systems and business intelligence. This synergistic blend of expertise has enabled Vizualize to design and develop industry leading and cost-effective solutions that provide accurate real time insight into shopper activity in the retail environment.
Our solutions deliver key insight into every element of retail store shopper activity, allowing organizations to make smarter decisions in order to acquire, convert and retain more customers. Our solutions tie together leading-edge sensors, intelligent appliances, software, analytics and reporting solutions to enhance business performance. The result is higher returns on infrastructure, human resource and marketing investments and improved visitor-to-customer conversion rates.
Measuring shopper traffic quantifies the true potential of a store.
Sales data does not necessarily measure the true potential of the business.
For retailers and digital signage operators, View provides insight on viewer engagement levels for media, products, window displays and more. It is simple to install and use, making use of IP or analogue cameras to a high degree of accuracy and the appropriate respect for privacy.
View can be combined with Track to measure potential audience exposure during advertising placements, or with StoreMetrics to gauge advertising success by integrating point of sales data.
Aggregating data from the Vizualize suite and other business intelligence tools, StoreMetrics determines historical trends and establishes a baseline profile for key performance indicators. This makes it possible to monitor performance on a macro scale and identify the key metrics that drive business performance.
The interactive StoreMetrics dashboard and customisable alerts provide instant notification of exceptions to the baseline metrics, enabling executives and frontline managers to pinpoint the cause and devise appropriate strategies.
Key features of StoreMetrics include: